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About Us

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About Our Shop

Precision Concepts is a performance shop specializing in suspension and motor modification for off road motorcycles. So, whether you’re an adventurist, a serious racer, or simply enjoy play riding with your buddies, our ambition is to have your bike performing at its peak. As a result, we want provide you with a better riding experience.

We house dedicated departments for both suspension and motor modification, including general maintenance and race bike preparation. This allows our passionate staff the ability to pay detailed attention to our clients’ needs.

The very same mechanics that build our championship winning race bikes work on our clients' equipment. For this reason, they bring the highest level of quality and attention to detail to you. They go beyond what the work order says and make sure your machine is performing at its best. Meanwhile, they work with you to minimize unnecessary costs.

At Precision Concepts, our passion will always be to enhance and personalize the performance of your bike. We want to improve your riding experience, so you can better enjoy your passion.

The Precision Concepts Story

It Began with Passion

The origins of Precision Concepts date back to the early seventies when a young Bob Bell first started modifying a 1970 Honda Z50 in his garage. Ever the tinkerer, he built his own swing arm and modified a pair of Yamaha AT1 shocks to fit. This was the result of an insatiable passion for improving the way his bikes handled and performed. And that passion continued as he raced through the 1980s and early 1990s.

In 1994, Bob turned his passion into a career, renting part of a warehouse in El Cajon, CA and creating Precision Concepts. Bob specialized in improving the handing of dirt bikes by revalving the suspension internals. His business quickly grew over the following years due mostly to word of mouth. As a result of his growing reputation, Precision Concepts began building the race bikes for American Honda off road in 1998. This was the beginning of a relationship that would last over a decade and lead to eleven straight Baja 1000 titles. Bob was working with some of the fastest desert racers during that time—racers like Johnny Campbell, Steve Hengeveld, and Kendall Norman.

Expansion Followed Succes

Bob was gaining indispensable knowledge from his relationship with American Honda. During this time he translated this knowledge over to the parts and services Precision Concepts offered its clients. It is a most noteworthy practice that has continued to this day. He also expanded the services the shop provided. Precision Concepts began offering motor work, general maintenance and full race bike preparation in addition to the suspension services. Finally, he relocated to Riverside to be closer to the center of the Southern California off road market.

Since those early years, Precision Concepts has also branched out into numerous disciplines of off road riding and racing. Examples in these disciplines include short-track UTV competition and services for champion ATV racers like Wayne Matlock and Corey Ellis. Precision Concepts has also supported professional women's motocrossers, including Vicky Golden. In addition, the company has and continues to support many freestyle riders. These include former X-games gold medalist Kyle Loza, Nuclear Cowboyz rider Julian D’Usseau, and Nitro Circus rider Rich Kearns. On top of that, Precision has provided services for adventure riding enthusiasts and icons of the desert, like J.N. Roberts and Malcolm Smith.

Driven By Competition, Inspired to Innovate

In 2009, Precision Concepts formed its own in-house race team that continues competing at the highest level today. This team has participated in events ranging from WORCS and Big Six Grand Prix’s to National Hare and Hounds, SCORE, BITD desert races, and national motocross. It has supported numerous former and current champions. Most noteworthy have been Taylor Robert, Robby Bell, David Pearson, Ricky Brabec, Gary Sutherlin, Justin Seeds, and Ryan Abbatoye.

Competition has definitely been a driving force behind Precision Concepts’ innovation. It's frequently propelled the continued improvement of the suspension settings, motor specs, parts and services offered. Yet the passion has always been to bring everything back to the clients that walk in the front door. In light of that, the goal of Bob and his staff at Precision Concepts is that every one—whether they’re racing the following weekend at a motocross track, play riding in the hills, cruising down some fire roads, or speeding across the desert—receives personalized services to help get the best performance out of their machine. The final result is to help each client achieve their own goals and enjoy their passion for riding and racing to its fullest.

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